Jay Park — Brand Designer & Art Director.

I build brand systems and campaigns for technology and culture, from the first idea to the final frame.

Karat Financial

Building a financial brand for the creator economy.

As a founding creative and later Creative Lead, I shaped Karat’s visual identity and brought it to life across web, campaigns, motion, merchandise, and events.

I partnered with leadership, product, growth, and sales, and helped grow the creative team from one person to ten. The work connected a consistent brand system with the culture of the creators it served.

Selected collaborations.

Brand systems. Campaigns. Culture.

Let’s talk.

Brand design, art direction, and creative leadership.
Based in Los Angeles.