About & capabilities
I’m Jay Park, a brand designer and art director based in Los Angeles. I connect strategy with hands-on design across identities, campaigns, motion, and experiences.
My experience spans brand systems and partnerships at Carvana, creative leadership at Karat Financial and Cantina Labs, and music and culture projects with Ophelia. I hold a BFA in Graphic Design from Rhode Island School of Design.
Brand systems
Visual identities, guidelines, and reusable design frameworks that carry a clear point of view across digital, physical, and experiential touchpoints. Experience evolving brands at Karat Financial and Carvana.
Integrated campaigns
Creative concepts that connect brand strategy with execution across web, social, outdoor, merchandise, and events. I work with marketing, product, and leadership teams to bring launches and partnerships to life.
Creative leadership
Setting direction, presenting ideas, giving clear feedback, and guiding work through delivery. At Karat, I helped grow the creative team from one person to ten while continuing to design and direct projects.
Art direction & photography
Product and lifestyle imagery, visual concepts, and campaign assets. My work spans hands-on photography and collaboration with photographers, production partners, and other creative specialists.
Digital brand experiences
Translating visual identity into websites through design direction, layout, typography, and graphics. Selected work includes Karat Financial’s website refresh and Platform LA’s website and branding.
Motion, 3D & AI
Motion graphics, 3D imagery, and visual storytelling for brands and culture. Projects include visuals for Soulection and 88rising, alongside experiments using AI tools to extend a defined art direction.